WOW
Real toys need to be able to withstand a knock or two. They need to remain captivating even after the novelty wears off, continue to inspire, and continue to invite play, day after day, year after year. That's why WOW Toys aligns so perfectly with the story of In den Olifant, where we've been consciously choosing sustainable, safe, and timeless toys since 1970.
This British brand was founded in 1997 with a clear vision: toys don't need batteries, flashing lights, or noise to be great. Quite the opposite. Because WOW Toys works without batteries, children use their own strength to push, roll, and explore. This naturally stimulates fine motor skills, hand-eye coordination, and imaginative role-play.
The sturdy play vehicles, from fire trucks to rescue vehicles and construction machinery, are designed without sharp edges or loose small parts . They are robustly built for intensive use and tested to strict safety standards. This makes them particularly suitable as a first toy car for toddlers and preschoolers, but also as a sustainable gift for the youngest car enthusiasts who want to build their own play world.
In den Olifant is a fan of the WOW story
"We fuel our toys with clever designs but never batteries." That sentence sums it up perfectly. Each vehicle is packed with clever play features waiting to be discovered. A secret button, a fold-out ramp, a hidden figure… it's those little surprises that keep children coming back for the same toy again and again.
What we especially appreciate at In den Olifant is that all the sets are compatible with each other . This way, a simple toy car can grow into a complete fantasy world with emergency services, construction sites, or adventure parks. Bigger play, longer play, richer play.
Anyone searching online for sustainable, battery-free toddler toys , sturdy toy cars for 1-year-olds, or safe rolling toys for preschoolers won't stumble upon WOW Toys . It's toys that keep playing. And that's exactly what we want to recommend every day: with expertise, with warmth, and with a touch of wonder.
