Plus-Plus

One shape. Endless possibilities. That's the secret behind Plus-Plus, the Danish toy that has been captivating children and adults around the world since the 1980s. In Holbæk, Denmark, they invented a tiny plus-shaped piece with which you can build, stack, and connect in both 2D and 3D. Simple in design, endless in play possibilities.

One building block, infinite outcomes

What makes Plus-Plus so special? The fact that there is exactly one building block. No complicated manuals, no special parts, no fixed end result. Children decide for themselves what they build, from flat mosaics to three-dimensional figures, from abstract patterns to recognizable shapes. This free play without a prescribed outcome is exactly what we at In den Olifant value so much: toys that stimulate imagination instead of limiting it.

Plus Plus comes in two sizes. The classic size of 20 by 12 mm is suitable for children from 4 to 5 years old and ideal for fine motor skills and concentration. The Plus-Plus BIG, measuring 50 by 30 mm, is a safe construction toy for babies and toddlers from 1 year old and excellent for little hands that are still discovering.

Both versions are made of LDPE plastic, free of phthalates, PVC, and BPA, 100% recyclable, and approved according to European toy standards. They can even go in the dishwasher, so they can also be used in the bath or in water play.

Open-ended play, that's what children thrive on

Teachers and childcare providers have long been big fans, and that's no coincidence. This open-ended construction toy from Danish Plus-Plus stimulates fine motor skills, spatial awareness, knowledge of colors and shapes, counting and sorting, problem-solving, and creative building. But above all, it gives children the space to simply play, without an expected outcome. And that, we at In den Olifant know, is where the real magic lies.

With the Plus-Plus tubes, fun is always within reach. They are nice and compact, so easy to take with you on the go, wherever you are, you can always play. And after playtime? Put the pieces back in the tube and get ready for the next adventure.

The tubes are also ideal for sharing with friends or family. Challenge each other to see who builds the craziest creature or lays the most colorful mosaic. Let your imagination run wild and notice how playing together connects and creates infectious fun.

A nice fact to conclude with: Plus Plus is produced with 100% green wind energy in its own factory in Denmark, one of the most sustainable countries in the world. It is a toy to pass on, supplement, and never truly outgrow.