Plus-Plus

One shape, endless possibilities. That is the whole secret behind Plus-Plus, the open-ended construction toy that has been made in Denmark in the exact same shape since the 1980s and holds an immense appeal for children and adults alike. The tiny plus-shaped brick clicks together in every direction, allowing you to build just as easily in 2D as in 3D. No manual, no special parts, no fixed final result: every child becomes their own architect here, from mosaics and patterns to animals, rockets, and entire structures. It is precisely that free play without a prescribed outcome that makes it so powerful.

Classic or BIG, choose according to the size of their hands

Plus-Plus comes in two sizes. The classic brick is small and fine, construction toy for ages 3 and up that trains motor skills and concentration. Plus-Plus BIG is quite a bit larger, making it safe construction toy for babies and toddlers from 1 year old, designed for little hands that are still busy discovering. Both are free of harmful substances, fully recyclable, approved according to European toy standards, and simply made in Europe in their own factory using green wind energy. They can even go in the dishwasher and therefore also in the bath.

Building, sorting, and playing together

Teachers and childcare providers have long been fans, and that is no coincidence: this construction toy trains fine motor skills, spatial awareness, colors and shapes, counting and sorting, and problem-solving skills. But above all, a child is simply allowed to play here without any expected result. In our collection, you will find compact tubes that fit in any bag, larger construction kits, themed sets, and the Puzzle by Number series to recreate figures. Challenge each other to build the craziest creature or create the most colorful mosaic. You can always add more, because every brick fits every other one, even those from a box bought years ago.